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It is my honor to have you here. Welcome to the Mosaic Podcast where we give voice to the voiceless and amplify the messages of those who are already sharing their messages. 

Feb 14, 2020

Patty Dominguez is the founder of Positioning to Profit. She helps small business owners establish their Category of One status . 

She believes true expert positioning is comprised of two parts:: external (following a proven framework) and internal (aligning at the core), because your business results will always meet your identity. 

Once again, i meet anther person who i didn’t know who after speaking with her, i feel like i have known her for 100 years.


  • how does the process of giving and receiving actually work
  • there is a resonance that when you come from a place of giving not taking
  • when you get out of what you think it is going to be, there is a knowingness that everything we need will come
  • letting go and receiving the fresh new energy to come in
  • just be becomes become empty
  • how would you imagine growing up with parents who had no expectation of you to be a certain thing. listen and hear. how are you raising your kids?
  • hear what it is like to grow up as a minority without speaking english for the first year or so
  • how feeling alone and picked on contributed to her developing a stutter  
  • how little teachers and people thought of her and how she knew she was something more
  • what would we believe if we were able to let go of who the world says we are
  • the most difficult thing in my life became my deepest gift and what that gift was.
  • if we are trying to get beyond being something why would we label ourselves that?
  • if something doesn’t feel right, don’t do it.
  • the biggest fear in her life, how it kept her from being able to do what she wanted and how she overcame it.
  • the moment that switched everything
  • how to shift identity
  • the realisation that the voiceless are also the people that stutter
  • the scariest thing about the work she does.
  • what she would say to her 25 year old self.
  • the value of time
  • how what we do for other is really only what we are searching to do for ourselves
  • the category of one and what it means
  • very expensive conversation about a cookie
  • what is it that makes you, you? and the art of positioning.
  • making the competition irrelevant
  • feel into things; look for what truly feels good


Discover your “Positioning to Profit” Potential with this quiz and supporting report: 



to get more information on Danny

website links:


to get a copy of Danny’s book, go to amazon